Medical Travel Brand Management
Success Strategies for Hospitality Bridging Healthcare (H2H)
Herausgeber: Demicco, Frederick J; Poorani, Ali A
Medical Travel Brand Management
Success Strategies for Hospitality Bridging Healthcare (H2H)
Herausgeber: Demicco, Frederick J; Poorani, Ali A
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Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.
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- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 476
- Erscheinungstermin: 27. Oktober 2022
- Englisch
- Abmessung: 234mm x 156mm x 27mm
- Gewicht: 875g
- ISBN-13: 9781774637272
- ISBN-10: 1774637278
- Artikelnr.: 64662463
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 476
- Erscheinungstermin: 27. Oktober 2022
- Englisch
- Abmessung: 234mm x 156mm x 27mm
- Gewicht: 875g
- ISBN-13: 9781774637272
- ISBN-10: 1774637278
- Artikelnr.: 64662463
Strategies Part II: Designing Medical Travel Programs (Cases) 2. A New
Perspective into Affordable, Quality Healthcare: The Case of Pronto Care 3.
An Examination of an Innovative Self-Insured Medical Center: The Case of
Rosen Hotels and Resorts 4. An Innovative Approach to Global Medical and
Wellness Tourism: A Case of Florida Medical Tourism Part III: Destination
Competitiveness Factors and Cases 5. Success Factors of Medical Tourism
Special Economic Zones 6. Renewal Challenges: The Case of the Republic of
Georgia 7. Medical Tourism Destination Success Factors: The Case of Three
Chinese Cities 8. A Geo Mapping Project for Medical Travel and Wellness:
Opportunity to Enhance Tourism Revenue in Colorado 9. Trade-Off Analysis of
Health and Wellness Tourism Destination Attributes: An Outbound U.S.
Consumers' Perspective 10. Medical Tourism/Travel in India: A Cost
Comparison of Procedures with the United States Part IV: Marketing and
Branding 11. The Things I Learned about Building a Brand in the Medical
Tourism Sector 12. How to Attract More Patients, Increase Profit, and Build
an Irresistible Medical Tourism Brand 13. Dimensions of Medical Tourism and
Destination Capacity Analysis: A Toolkit Part V: Medical Travel
Facilitators 14. Success Factors and Best Practices for Medical Travel
Facilitators: Tips for Benchmarking and Startups 15. Legal Issues in
Medical Travel Facilitation Part VI: Patient-Centric Approaches: Managing
Medical Traveler Expectations 16. Patients Rate Hotel-Like Hospitals Better
Than State and National Average in Patient Satisfaction 17. From Antiseptic
to Aesthetic: Experience as a New Narrative in Curative Care 18.
Hospitality Meets Healthcare in Oncology at Cancer Treatment Centers of
America® 19. Strategic Medical Tourism Design: A Case of Switzerland,
Hospitality Bridging Healthcare (H2H(c)) Part VII: Emerging Trends in
Health, Wellness, and Medical Travel 20. Advances in Telehealth and Primary
Care 21. Delivering an Exceptional Holistic Patient Experience with
Emerging Tech-Enabled Services 22. Overview and Trends of Medical Marijuana
Tourism: A Case of Colorado 23. Measuring Quality of Healthcare Across
Borders: The Role of International Healthcare Accreditation in Medical
Travel 24. Hospitality Bridging Healthcare: Career Opportunities for the
Future Hotel School Graduate 25. Telehealth and the COVID-19 Era
Strategies Part II: Designing Medical Travel Programs (Cases) 2. A New
Perspective into Affordable, Quality Healthcare: The Case of Pronto Care 3.
An Examination of an Innovative Self-Insured Medical Center: The Case of
Rosen Hotels and Resorts 4. An Innovative Approach to Global Medical and
Wellness Tourism: A Case of Florida Medical Tourism Part III: Destination
Competitiveness Factors and Cases 5. Success Factors of Medical Tourism
Special Economic Zones 6. Renewal Challenges: The Case of the Republic of
Georgia 7. Medical Tourism Destination Success Factors: The Case of Three
Chinese Cities 8. A Geo Mapping Project for Medical Travel and Wellness:
Opportunity to Enhance Tourism Revenue in Colorado 9. Trade-Off Analysis of
Health and Wellness Tourism Destination Attributes: An Outbound U.S.
Consumers' Perspective 10. Medical Tourism/Travel in India: A Cost
Comparison of Procedures with the United States Part IV: Marketing and
Branding 11. The Things I Learned about Building a Brand in the Medical
Tourism Sector 12. How to Attract More Patients, Increase Profit, and Build
an Irresistible Medical Tourism Brand 13. Dimensions of Medical Tourism and
Destination Capacity Analysis: A Toolkit Part V: Medical Travel
Facilitators 14. Success Factors and Best Practices for Medical Travel
Facilitators: Tips for Benchmarking and Startups 15. Legal Issues in
Medical Travel Facilitation Part VI: Patient-Centric Approaches: Managing
Medical Traveler Expectations 16. Patients Rate Hotel-Like Hospitals Better
Than State and National Average in Patient Satisfaction 17. From Antiseptic
to Aesthetic: Experience as a New Narrative in Curative Care 18.
Hospitality Meets Healthcare in Oncology at Cancer Treatment Centers of
America® 19. Strategic Medical Tourism Design: A Case of Switzerland,
Hospitality Bridging Healthcare (H2H(c)) Part VII: Emerging Trends in
Health, Wellness, and Medical Travel 20. Advances in Telehealth and Primary
Care 21. Delivering an Exceptional Holistic Patient Experience with
Emerging Tech-Enabled Services 22. Overview and Trends of Medical Marijuana
Tourism: A Case of Colorado 23. Measuring Quality of Healthcare Across
Borders: The Role of International Healthcare Accreditation in Medical
Travel 24. Hospitality Bridging Healthcare: Career Opportunities for the
Future Hotel School Graduate 25. Telehealth and the COVID-19 Era
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