Gebundenes Buch

Medical Travel Brand Management

Success Strategies for Hospitality Bridging Healthcare (H2H)

Herausgeber: Demicco, Frederick J.; Poorani, Ali A.
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Explores medical tourism in depth from a medical and hospitality operational management perspective. With the inclusion of case studies, it discusses why patients/tourists decide to travel for care, professional facilitators, countries and medical disciplines, hotel and spa designs, careers in medical tourism, etc.