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  • Broschiertes Buch

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."-Choice.

Produktbeschreibung
A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."-Choice.
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Autorenporträt
As brothers, Glenn and Steven Porter rent a small house together in Maine. They have two cats, Junior and Nina. Nina is Junior's girlfriend. The Porter Brothers' Tragedy: The Untold Story is Glenn and Steven's first book.