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Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of research needs. Topics discussed include: research designs, sampling, interviews, focus groups, case study research and mixed method research.

Produktbeschreibung
Using contemporary examples of business and management research, predominantly within the context of India, this book offers numerous tools and techniques which can be applied to a diverse range of research needs. Topics discussed include: research designs, sampling, interviews, focus groups, case study research and mixed method research.
Autorenporträt
Rabi N. Subudhi is a Senior Professor at KIIT School of Management, KIIT University, India. With over 32 years of teaching experience, he has published seven books and several research papers in the area of quantitative research methodology. He is also the Editor of KIIT Management Research Journal, Parikalpana. Sumita Mishra is an Associate Professor at KIIT School of Management, KIIT University, India. Her research on organizational culture, organization design, group culture and social psychology has been published in several reputable journals, such as Asian Case Research Journal, Indian Journal of Industrial Relations, and Management Review.