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The objective of this study is to show the most important methods and means of persuasion that can be adopted through the different business models used in the electronic space, as well as details and light on the theoretical aspects of it, either regarding the attractions used in the electronic persuasion message, in addition to most of the existing business models in the world of electronic commerce. Furthermore, being aware of the best way to persuade as many electronic customers as possible would achieve the strategic objectives of all kinds of organizations.Specifically, one of the objectives of this study is to arrive at the best method that makes us aware of the persuasive attractions that the customer considers appropriate to satisfy him, and thus adopting the same method as the best one to achieve the highest possible level of persuasion and change, as a result, the consumer's behavior towards the purchase.