Mexican Multinationals
Building Multinationals in Emerging Markets
Herausgeber: Cuervo-Cazurra, Alvaro; Montoya, Miguel A
Mexican Multinationals
Building Multinationals in Emerging Markets
Herausgeber: Cuervo-Cazurra, Alvaro; Montoya, Miguel A
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- Produkterinnerung
A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.
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A guide for executives, consultants, researchers, and students to a better understanding of the actions taken by firms from mid-sized emerging markets to upgrade their capabilities and become successful multinationals. The insights are based on forty-one detailed comparative case studies of Mexican multinationals written by local industry experts.
Produktdetails
- Produktdetails
- Verlag: Cambridge University Press
- Seitenzahl: 764
- Erscheinungstermin: 24. März 2022
- Englisch
- Abmessung: 229mm x 152mm x 39mm
- Gewicht: 1092g
- ISBN-13: 9781108456104
- ISBN-10: 1108456103
- Artikelnr.: 63297813
- Verlag: Cambridge University Press
- Seitenzahl: 764
- Erscheinungstermin: 24. März 2022
- Englisch
- Abmessung: 229mm x 152mm x 39mm
- Gewicht: 1092g
- ISBN-13: 9781108456104
- ISBN-10: 1108456103
- Artikelnr.: 63297813
1. Introduction Alvaro Cuervo-Cazurra; 2. Overview Miguel A. Montoya and
Jorge Alcaraz; 3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez
and Joan Llonch-Andreu; 4. Mining industry: Grupo Mexico and Industrias
Peñoles Arturo Bernal and Isai Guizar; 5. Petroleum industry: Pemex Leticia
Armenta-Fraire and Hugo Javier Fuentes-Castro; 6. Steel industry: Altos
Hornos de Mexico and Industrias CH Jorge Alcaraz; 7. Food industry: Bimbo
and Gruma Jorge E. Gomez and Miguel A. Lopez; 8. Beer industry: Grupo
Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica
Ilian Baños-Monroy; 9. Footwear: Flexi and Andrea Francisco J. Valderrey
and Adriana Sanchez; 10. Cement industry: CEMEX and Chihuahua Cement Group
Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves; 11. Ceramic tile
industry: Lamosa and Interceramic Daniel Lemus-Delgado; 12. Container and
packaging industry: Vitro and Envases Universales Jose F. Moreno; 13.
Automotive components: Metalsa and Nemak Laura Zapata and Andreas M.
Hartmann; 14. Domestic appliance sector: MABE and MAN industries Hugo
Javier Fuentes-Castro and Leticia Armenta-Fraire; 15. Retail industry:
Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez;
16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia
Rodriguez-Aceves and Jose Manuel Saiz-Alvarez; 17. The hospitality
industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul
Montalvo; 18. Entertainment industry: KidZania and Cinépolis Raul Montalvo
and Eileen Daspro; 19. Television industry: Televisa and TV Azteca Xiomara
Vazquez-Guillen and Mauricio Ramirez-Grajeda; 20. Information technology:
BINBIT and SOFTTEK Mauricio Cervantes-Zepeda; 21. Telecommunication
industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio
Ramirez-Grajeda; 22. Professional consultancy services: Sintec and Feher &
Feher Lucia Rodriguez-Aceves and Angel Rivera; 23. Higher education:
Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia
Hernandez-Pozas and Daniel Carrasco-Brihuega; 24. Conclusions Alvaro
Cuervo-Cazurra.
Jorge Alcaraz; 3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez
and Joan Llonch-Andreu; 4. Mining industry: Grupo Mexico and Industrias
Peñoles Arturo Bernal and Isai Guizar; 5. Petroleum industry: Pemex Leticia
Armenta-Fraire and Hugo Javier Fuentes-Castro; 6. Steel industry: Altos
Hornos de Mexico and Industrias CH Jorge Alcaraz; 7. Food industry: Bimbo
and Gruma Jorge E. Gomez and Miguel A. Lopez; 8. Beer industry: Grupo
Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica
Ilian Baños-Monroy; 9. Footwear: Flexi and Andrea Francisco J. Valderrey
and Adriana Sanchez; 10. Cement industry: CEMEX and Chihuahua Cement Group
Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves; 11. Ceramic tile
industry: Lamosa and Interceramic Daniel Lemus-Delgado; 12. Container and
packaging industry: Vitro and Envases Universales Jose F. Moreno; 13.
Automotive components: Metalsa and Nemak Laura Zapata and Andreas M.
Hartmann; 14. Domestic appliance sector: MABE and MAN industries Hugo
Javier Fuentes-Castro and Leticia Armenta-Fraire; 15. Retail industry:
Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez;
16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia
Rodriguez-Aceves and Jose Manuel Saiz-Alvarez; 17. The hospitality
industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul
Montalvo; 18. Entertainment industry: KidZania and Cinépolis Raul Montalvo
and Eileen Daspro; 19. Television industry: Televisa and TV Azteca Xiomara
Vazquez-Guillen and Mauricio Ramirez-Grajeda; 20. Information technology:
BINBIT and SOFTTEK Mauricio Cervantes-Zepeda; 21. Telecommunication
industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio
Ramirez-Grajeda; 22. Professional consultancy services: Sintec and Feher &
Feher Lucia Rodriguez-Aceves and Angel Rivera; 23. Higher education:
Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia
Hernandez-Pozas and Daniel Carrasco-Brihuega; 24. Conclusions Alvaro
Cuervo-Cazurra.
1. Introduction Alvaro Cuervo-Cazurra; 2. Overview Miguel A. Montoya and
Jorge Alcaraz; 3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez
and Joan Llonch-Andreu; 4. Mining industry: Grupo Mexico and Industrias
Peñoles Arturo Bernal and Isai Guizar; 5. Petroleum industry: Pemex Leticia
Armenta-Fraire and Hugo Javier Fuentes-Castro; 6. Steel industry: Altos
Hornos de Mexico and Industrias CH Jorge Alcaraz; 7. Food industry: Bimbo
and Gruma Jorge E. Gomez and Miguel A. Lopez; 8. Beer industry: Grupo
Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica
Ilian Baños-Monroy; 9. Footwear: Flexi and Andrea Francisco J. Valderrey
and Adriana Sanchez; 10. Cement industry: CEMEX and Chihuahua Cement Group
Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves; 11. Ceramic tile
industry: Lamosa and Interceramic Daniel Lemus-Delgado; 12. Container and
packaging industry: Vitro and Envases Universales Jose F. Moreno; 13.
Automotive components: Metalsa and Nemak Laura Zapata and Andreas M.
Hartmann; 14. Domestic appliance sector: MABE and MAN industries Hugo
Javier Fuentes-Castro and Leticia Armenta-Fraire; 15. Retail industry:
Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez;
16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia
Rodriguez-Aceves and Jose Manuel Saiz-Alvarez; 17. The hospitality
industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul
Montalvo; 18. Entertainment industry: KidZania and Cinépolis Raul Montalvo
and Eileen Daspro; 19. Television industry: Televisa and TV Azteca Xiomara
Vazquez-Guillen and Mauricio Ramirez-Grajeda; 20. Information technology:
BINBIT and SOFTTEK Mauricio Cervantes-Zepeda; 21. Telecommunication
industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio
Ramirez-Grajeda; 22. Professional consultancy services: Sintec and Feher &
Feher Lucia Rodriguez-Aceves and Angel Rivera; 23. Higher education:
Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia
Hernandez-Pozas and Daniel Carrasco-Brihuega; 24. Conclusions Alvaro
Cuervo-Cazurra.
Jorge Alcaraz; 3. Agriculture industry: SuKarne and Bachoco Miguel A. Lopez
and Joan Llonch-Andreu; 4. Mining industry: Grupo Mexico and Industrias
Peñoles Arturo Bernal and Isai Guizar; 5. Petroleum industry: Pemex Leticia
Armenta-Fraire and Hugo Javier Fuentes-Castro; 6. Steel industry: Altos
Hornos de Mexico and Industrias CH Jorge Alcaraz; 7. Food industry: Bimbo
and Gruma Jorge E. Gomez and Miguel A. Lopez; 8. Beer industry: Grupo
Modelo and Cuauhtémoc Moctezuma Edgar Rogelio Ramirez-Solis and Veronica
Ilian Baños-Monroy; 9. Footwear: Flexi and Andrea Francisco J. Valderrey
and Adriana Sanchez; 10. Cement industry: CEMEX and Chihuahua Cement Group
Mario Adrian Flores-Castro and Lucia Rodriguez-Aceves; 11. Ceramic tile
industry: Lamosa and Interceramic Daniel Lemus-Delgado; 12. Container and
packaging industry: Vitro and Envases Universales Jose F. Moreno; 13.
Automotive components: Metalsa and Nemak Laura Zapata and Andreas M.
Hartmann; 14. Domestic appliance sector: MABE and MAN industries Hugo
Javier Fuentes-Castro and Leticia Armenta-Fraire; 15. Retail industry:
Elektra and Coppel Miguel A. Montoya, Maria E. Vazquez and Miguel A. Lopez;
16. Restaurant industry: El Pollo Loco and Alsea Edgar Muñiz-Avila, Lucia
Rodriguez-Aceves and Jose Manuel Saiz-Alvarez; 17. The hospitality
industry: Hoteles City Express and Grupo Posadas Eileen Daspro and Raul
Montalvo; 18. Entertainment industry: KidZania and Cinépolis Raul Montalvo
and Eileen Daspro; 19. Television industry: Televisa and TV Azteca Xiomara
Vazquez-Guillen and Mauricio Ramirez-Grajeda; 20. Information technology:
BINBIT and SOFTTEK Mauricio Cervantes-Zepeda; 21. Telecommunication
industry: AmericaMovil and Iusacell Xiomara Vazquez-Guillen and Mauricio
Ramirez-Grajeda; 22. Professional consultancy services: Sintec and Feher &
Feher Lucia Rodriguez-Aceves and Angel Rivera; 23. Higher education:
Universidad Nacional Autónoma de México and Tecnológico de Monterrey Olivia
Hernandez-Pozas and Daniel Carrasco-Brihuega; 24. Conclusions Alvaro
Cuervo-Cazurra.