This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.
This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.
Elizabeth J. Natalle is associate professor of communication studies at the University of North Carolina at Greensboro. Jenni M. Simon is instructor at the University of North Carolina at Greensboro.
Inhaltsangabe
Part I: Theorizing America's First African American First Lady Chapter 1: A New First Lady for America Elizabeth J. Natalle and Jenni M. Simon Chapter 2: Conventional and Unconventional Rhetorical Strategies in Michelle Obama's Democratic National Convention Addresses Tammy R. Vigil Chapter 3: First Lady Brand in the Epideictic Rhetoric of Michelle Obama Jeanne M. Persuit and Deborah A. Brunson Part II: The Rhetor and The Agendas Chapter 4: Michelle Obama's Ethos and Let's Move! Elizabeth J. Natalle Chapter 5: Michelle Obama Speaking in Africa on Education, Family, and the African Legacy Trudy L. Hanson and Enyonam Osei-Hwere Chapter 6: Michelle Obama Reaching Higher to Lead and Serve Community Jenni M. Simon Part III: Redefining the Boundaries of First Lady Scholarship Chapter 7: Black Feminist Reflections on Michelle Obama's Tribute to Maya Angelou, Rachel Alicia Griffin
Part I: Theorizing America's First African American First Lady Chapter 1: A New First Lady for America Elizabeth J. Natalle and Jenni M. Simon Chapter 2: Conventional and Unconventional Rhetorical Strategies in Michelle Obama's Democratic National Convention Addresses Tammy R. Vigil Chapter 3: First Lady Brand in the Epideictic Rhetoric of Michelle Obama Jeanne M. Persuit and Deborah A. Brunson Part II: The Rhetor and The Agendas Chapter 4: Michelle Obama's Ethos and Let's Move! Elizabeth J. Natalle Chapter 5: Michelle Obama Speaking in Africa on Education, Family, and the African Legacy Trudy L. Hanson and Enyonam Osei-Hwere Chapter 6: Michelle Obama Reaching Higher to Lead and Serve Community Jenni M. Simon Part III: Redefining the Boundaries of First Lady Scholarship Chapter 7: Black Feminist Reflections on Michelle Obama's Tribute to Maya Angelou, Rachel Alicia Griffin
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