Micro-Moment Marketing - Allen, Henry
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Imagine you're losing business opportunities every day without even realizing it. Your potential customers are making decisions in a matter of seconds, looking for immediate answers, and if you're not there at the right time, they'll simply choose someone else. Today, attention is a scarce resource and competition is fierce, but there's one strategy that allows you to get ahead of everyone: understand micro-moments and use them to your advantage. This book is a guide that doesn't beat around the bush. I'm not going to fill you with complicated theories or far-fetched concepts that you'll never…mehr

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Produktbeschreibung
Imagine you're losing business opportunities every day without even realizing it. Your potential customers are making decisions in a matter of seconds, looking for immediate answers, and if you're not there at the right time, they'll simply choose someone else. Today, attention is a scarce resource and competition is fierce, but there's one strategy that allows you to get ahead of everyone: understand micro-moments and use them to your advantage. This book is a guide that doesn't beat around the bush. I'm not going to fill you with complicated theories or far-fetched concepts that you'll never apply. Here you'll discover what micro-moments really are, why they're transforming marketing, and how you can integrate them into your business to capture your audience at the moment they need you most. I'll show you how big brands are already mastering this strategy and how you can do it too, no matter the size of your company. Throughout these pages, I'll take you step-by-step through proven strategies to spot your audience's micro-moments, create relevant content at just the right time, and use tools like SEO, SEM, and artificial intelligence to maximize your impact. You'll see how mobile marketing has become the epicenter of this revolution and how you can make your brand ever-present, ready to respond with the precision of a digital surgeon. This isn't just another marketing book, it's a tool for those who understand that success depends not only on what you offer, but when and how you present it. If you've ever felt like your digital strategy isn't delivering the results you expect, that your content isn't reaching the right people at the right time, or that you simply need a competitive advantage in a world saturated with information, then this read is for you. It doesn't matter if you're an entrepreneur, business owner, marketer, or just someone who wants to understand how purchasing decisions really work in the digital age. What you'll learn here will change the way you view marketing and, more importantly, it will change the way your customers view you.
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