Richard B. McKenzie, D. Eric Schansberg, Dwight R. Lee

Gebundenes Buch

Microeconomics for Managers

Beschreibung

"Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making"-- Provided by publisher.

Autor

Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society Emeritus in the Paul Merage School of Business at the University of California, Irvine.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 566
• Erscheinungstermin: 28. März 2024
• Englisch
• Abmessung: 260mm x 183mm x 35mm
• Gewicht: 1246g
• ISBN-13: 9781009354783
• ISBN-10: 1009354787
• Artikelnr.: 69076886

Rezensionen

'This tome fills a niche and is written by leaders and experts in the field. It prepares students to become competent, efficient partners in the decision-making of organizations. The book is rich in public policy and managerial applications. The knowledge it imparts will benefit those who seek greater insight into budgeting, pricing strategies, and the gaining of competitive advantage.' Walter G. Park, American University