Richard B McKenzie, D Eric Schansberg, Dwight R Lee

Microeconomics for Managers

Principles and Applications

• Gebundenes Buch

Produktbeschreibung

"Updated 4th edition, presenting microeconomics in a non-technical and easy to understand manner with its distinctive emphasis on 'the economic way of thinking' and its applicability to sharper managerial thinking and improved decision-making"--

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Produktdetails

• Verlag: Cambridge University Press
• 4th edition
• Seitenzahl: 566
• Erscheinungstermin: 28. März 2024
• Englisch
• Abmessung: 255mm x 185mm x 33mm
• Gewicht: 1306g
• ISBN-13: 9781009354783
• ISBN-10: 1009354787
• Artikelnr.: 69076886

Autorenporträt

Richard B. McKenzie is the Walter B. Gerken Professor of Enterprise and Society Emeritus in the Paul Merage School of Business at the University of California, Irvine.

Inhaltsangabe

Preface for teachers
Preface for students
Video lectures and suggested uses
Book I. The Market Economy, Overview and Applications: 1. Microeconomics: a way of thinking about business
2. Principles of rational behavior in society and business
3. Competitive product markets and firm decisions
4. Consumer choice and demand in traditional and network markets
Book II. Producer Theory: 5. Applications of demand and supply to government and management policies
6. Principles of political economy for public policy and business
Book III. Theory of the Firm, Production, and Costs: 7. Production, costs, and the theory of the firm
8. Production costs in the short run and long run
Book IV. Competitive and Monopoly Market Structures: 9. Firm production under idealised competitive conditions
10. Monopoly power and firm pricing decisions
11. Firm strategy under imperfectly competitive market conditions
12. Competitive and monopsonistic labor markets
Select bibliography
Index.