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'Microeconomics' is a rigorous yet accessible introduction to the subject by the internationally-renowned author, Paul Krugman. It's a very student friendly book with a wealth of pedagogy. Examples run throughout the text to hold the student's interest and ensure complex concepts are understood. It's a story-driven approach that focuses on real-world economics at work.
Contents:
PART 1: WHAT IS ECONOMICS?
Introduction: The Ordinary Business of Life
First Principles
Economic Models: Tradeoffs and Trade
Appendix: Graphs in Economics
PART 2: SUPPLY AND DEMAND
Supply and
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Produktbeschreibung
'Microeconomics' is a rigorous yet accessible introduction to the subject by the internationally-renowned author, Paul Krugman. It's a very student friendly book with a wealth of pedagogy. Examples run throughout the text to hold the student's interest and ensure complex concepts are understood. It's a story-driven approach that focuses on real-world economics at work.

Contents:
PART 1: WHAT IS ECONOMICS?
Introduction: The Ordinary Business of Life
First Principles
Economic Models: Tradeoffs and Trade
Appendix: Graphs in Economics
PART 2: SUPPLY AND DEMAND
Supply and Demand
The Market Strikes Back
Elasticity
PART 3: INDIVIDUALS AND MARKETS
Consumer and Producer Surplus
Making Decisions
PART 4: THE PRODUCER
Behind the Supply Curve: Inputs and Costs
Perfect Competition and the Supply Curve
PART 5: THE CONSUMER
The Rational Consumer
Consumer Preferences and Consumer Choice
PART 6: MARKETS AND EFFICIENCY
Factor Markets and the Distribution of Income
Appendix: Indifference Curve Analysis of Labor Supply
Efficiency and Equity
PART 7: MARKET STRUCTURE BEYOND PERFECT COMPETITION
Monopoly
Oligopoly
Monopolistic Competition and Product Differentiation
PART 8: EXTENDING MARKET BOUNDARIES
International Trade
Uncertainty, Risk, and Private Information
PART 9: MICROECONOMICS AND PUBLIC POLICY
Externalities
Public Goods and Common Resources
Taxes, Social Insurance, and Income Distribution
PART 10: NEW DIRECTIONS FOR MARKETS
Technology, Innovation and Network Externalities
Autorenporträt
PAUL KRUGMAN is Professor of Economics at Princeton University,USA, where he regularly teaches the principles course. Prior to his current position he taught at Yale, Stanford and MIT. He also spent a year on the staff of the Council of Economics Advisors in 1982-83. His research is mainly in the area of international trade, where he is one of the founders of the 'new trade theory' with its focus on increasing returns and imperfect competition. He also works in international finance, with a concentration in currency crises.
In 1991, Krugman received the American Economic Association's John Bates Clark medal. In addition to his teaching and academic research, Krugman writes extensively for non-technical audiences and is a regular op-ed columnist for the 'New York Times'. His book 'The Great Unravelling: Losing Our Way in the New Century' went straight to the top of the Amazon.com bestseller list, while his earlier publications, 'Peddling Prosperity' and 'The Age of Diminished Expectations' have become modern classics.

ROBIN WELLS is Researcher in Economics at Princeton University,USA, where she teaches undergraduate courses. She has previously taught at the University of Michigan, the University of Southampton, Stanford and MIT. Her teaching and research focus on the theory of organizations and incentives. She writes regularly for academic journals.