This book entrusts the concepts of Microfinance, emergence of microfinance, procedure and stages of Self-Help-Group (SHG) formation, highlights the progress and examine the role government agencies and financial institutions in its promotion and development in India. It also explains the role microfinance in rural development through women empowerment by examining the performance of different activities of SHGs and phase-wise growth. The book also emphasis on evaluating the performance of SHGs in entrepreneurship development for self-sustaining income generation, lead their livelihood standard.The book also explores the marketing aspects of microfinance and tries to illicit the strengths and constraints.