High Quality Content by WIKIPEDIA articles! Microsoft Picture It! is a discontinued photo editing application created by Microsoft. Version 1.0 was released in September 1996. Borrowing from the wizard user interface concepts of Microsoft Publisher, Picture It! was geared to make digital imaging easy for consumers. It was the first consumer imaging program to enable sprite creation, leveraging alpha masking while running on an 8 MB RAM Pentium computer. Microsoft purchased Altamira Software, the company owned by Alvy Ray Smith in 1994 and made Alvy Ray Smith, a Microsoft fellow. The Picture It! file format used the extension .MIX. The .MIX extension was also used by Microsoft PhotoDraw although its format was incompatible with Picture It!.