Christopher Johnson

Microstyle

The Art of Writing Little

• Broschiertes Buch

Produktbeschreibung

A branding consultant explains how to craft miniature messages such as headlines, titles, sound bites, brand names, domain names and slogans that grab attention, communicate effectively and stick in the mind, focusing each chapter on a particular tool.

Produktdetails

• Verlag: Norton / W. W. Norton & Company
• Reprint
• Seitenzahl: 256
• Erscheinungstermin: 23. Juli 2012
• Englisch
• Abmessung: 217mm x 141mm x 18mm
• Gewicht: 208g
• ISBN-13: 9780393341812
• ISBN-10: 039334181X
• Artikelnr.: 34225646

Autorenporträt

Christopher Johnson is a blogger and branding consultant, with a PhD in linguistics from the University of California, Berkeley. He lives in Seattle, Washington.