This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.
This book is a teaching manual that helps teachers not only explain the concepts of consumer economics and media literacy to middle schoolers but supplies lessons for students to get hands-on experience recognizing, deconstructing, evaluating, and choosing for themselves whether to accept the tangible product or intangible message offered.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jim Wasserman is a former business litigation attorney and, for over twenty years, media literacy, economics, and Humanities teacher. He has written extensively on education generally and media literacy specifically, including a three-book series on how to introduce media literacy to elementary, middle, and high school students. Jiab Wasserman is a former industrial engineer and bank executive, becoming a vice president at Bank of America. Since retiring, she has become a trail blazer in advocating for gender, ethnic, and immigrant equity in the workplace and in education. She has written about the financial world and financial practices for several years and continues to be a regular contributor on the subject.
Inhaltsangabe
Acknowledgements Chapter 1: Marketing & Media: The Twin pillars of American Society Chapter 2: Introduction to Basic Neoclassical Economics (The Objective Study of Choice) Chapter 3: Behavioral Economics (How we are "Nudged" while Making our Choices) Chapter 4: Coolness: The Super Nudge Chapter 5: Seeking Media Lit's Holy GRAIL (Consumer Demographics) Chapter 6: An Age-old Question (Media Lit and children) Chapter 7: Tween Centrics (media lit, tweens, and young teens) Chapter 8: Media Literacy, Relativity, and Persuasion Chapter 9: Telling the Truth Glossary Bibliography About the Authors
Acknowledgements Chapter 1: Marketing & Media: The Twin pillars of American Society Chapter 2: Introduction to Basic Neoclassical Economics (The Objective Study of Choice) Chapter 3: Behavioral Economics (How we are "Nudged" while Making our Choices) Chapter 4: Coolness: The Super Nudge Chapter 5: Seeking Media Lit's Holy GRAIL (Consumer Demographics) Chapter 6: An Age-old Question (Media Lit and children) Chapter 7: Tween Centrics (media lit, tweens, and young teens) Chapter 8: Media Literacy, Relativity, and Persuasion Chapter 9: Telling the Truth Glossary Bibliography About the Authors
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