Millennial Makeover - Winograd, Morley; Hais, Michael D
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Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the…mehr

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Produktbeschreibung
Building on the seminal work of previous generational theorists, Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments-"idealist" and "civic"-that have alternated with one another throughout the nation's history. Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. The authors detail the contours and causes of the country's five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next. The book's final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America's politics in the decades ahead. In an epiloge written for this paperback edition, Wingrad and Hais review the outcome of the 2008 presidential election, review the realignment and the impact of the millennial generation on this election.
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Autorenporträt
MORLEY WINOGRAD is the executive director of the Institute for Communication Technology Management at the University of Southern California's Marshall School of Business. He served as a senior policy advisor to Vice President Al Gore during the second term of President Clinton's administration. MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm, Frank N. Magid Associates.