Mind Matters: Navigating the Neuromarketing Revolution - Molnár, László;Horváth, Kata
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This is your passport to the cutting-edge world of neuromarketing. This insightful book seamlessly guides readers from the evolutionary foundations of this revolutionary discipline to its practical applications and the use of state-of-the-art tools. Unveiling the secrets behind consumer behavior, the book explores the neurological landscape, providing marketers with a strategic roadmap to enhance their campaigns. Whether you're a seasoned professional or a newcomer to the field, this book equips you with the knowledge and tools needed to thrive in the dynamic landscape of modern marketing.…mehr

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Produktbeschreibung
This is your passport to the cutting-edge world of neuromarketing. This insightful book seamlessly guides readers from the evolutionary foundations of this revolutionary discipline to its practical applications and the use of state-of-the-art tools. Unveiling the secrets behind consumer behavior, the book explores the neurological landscape, providing marketers with a strategic roadmap to enhance their campaigns. Whether you're a seasoned professional or a newcomer to the field, this book equips you with the knowledge and tools needed to thrive in the dynamic landscape of modern marketing. Join the revolution and unlock the power of the mind in shaping consumer decisions.
Autorenporträt
László Molnár has been teaching marketing research at the University of Miskolc for nearly two decades in different academic programmes.Kata Horváth has been attending her academic studies at the University of Miskolc since 2019 and is author of several neuromarketing publications.