Susannah Schofield

Mind the Gap

Creating Your Successful Business Strategy

• Broschiertes Buch

Produktbeschreibung

Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy. Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers' perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success. Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception. Mind the Gap provides the essential tools required for any Business Owner, Director or Manager to implement a detailed gap analysis of their business and to create a strategic plan for long-lasting growth and success.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 240
• Erscheinungstermin: 30. April 2013
• Englisch
• Abmessung: 216mm x 140mm x 13mm
• Gewicht: 308g
• ISBN-13: 9780749468781
• ISBN-10: 0749468785
• Artikelnr.: 36721090

Autorenporträt

Susannah Schofield is currently the New Business Sales Director for Royal Mail in the UK. She is also an entrepreneur at Best-in-Glass LLP.

Inhaltsangabe

List of tables
List of figures
Endorsements
Acknowledgements
Chapter one
Setting the scene
The future state
The Dice Matrix Model: don't leave success to chance
Do things differ in today's business world?
Business and the savvy consumer: what customers really want
Chapter two
Lies, more lies and statistics!
Chapter three
Quotes from the famous, infamous and wise
Chapter four
Killer questions: their thoughts, your business
Whose business is it!?
The world we live in
The generation gap
Their secret views: your successful business
Chapter five
The world tomorrow: embrace the future
Marketing in today's world
Making money from technology
The mobile phone market: the future and your business
Chapter six
The world's gone crazy: a sign of the times
Chapter seven
The 100 Matrix: what people really think
The questions
The answers
The results
Chapter eight
The Dice Matrix Model: time to succeed
How DMM works
Stage 1: tactical questions for customers and employees (first outputs)
Stage 2: strategic alignment of tactical results (second outputs)
Stage 3: gap analysis (third outputs)
One stage further: the 3D dimension
Chapter nine
This way to success...