mir: Management International Review - Petersen, Bent (Hrsg.)
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Even though Internet business no longer makes headlines, the Internet does affect the management of international business operations in ways that to a large extent remain unresolved. This book reflects on the basics of the empirical evidence of the last years during which firms have pursued the commercial opportunities of the Internet.

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Produktbeschreibung
Even though Internet business no longer makes headlines, the Internet does affect the management of international business operations in ways that to a large extent remain unresolved. This book reflects on the basics of the empirical evidence of the last years during which firms have pursued the commercial opportunities of the Internet.
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Autorenporträt
Bent Petersen ist Associate Professor of International Business, Department of International Economics and Management at the Copenhagen Business School.