Burton A. Weisbrod is John Evans Professor of Economics and Faculty Fellow of the Institute of Policy Research at Northwestern University, Evanston, Illinois. His publications include 15 authored, coauthored, or edited books, including the landmark study The Nonprofit Economy (1987) and To Profit or Not to Profit: The Commercial Transformation of the Nonprofit Sector (Cambridge University Press, 1998), as well as nearly 200 articles in journals such as the American Economic Review, the Quarterly Journal of Economics, the Journal of Political Economy, and the Journal of Policy Analysis and Management. Professor Weisbrod is an elected Member of the Institute of Medicine of the National Academy of Sciences as well as Fellow of the American Association for the Advancement of Science, and he is a former elected member of the Executive Committee of the American Economic Association. A former Guggenheim Foundation and Ford Foundation Fellow, and senior staff member of the US Council of Economic Advisers, he recently completed terms as a member of the National Advisory Research Resources Council of the National Institutes of Health and as Chair of the Social Science Research Council Committee on Philanthropy and the Nonprofit Sector. Professor Weisbrod has received the Lifetime Research Achievement Award of the Association for Research on Nonprofit Organizations and Voluntary Associations and the American Public Health Association's Carl Taube Award for Outstanding Contributions to the Field of Mental Health Services Research. He is included in biographical listings such as Who's Who in Economics and Who's Who in Science.
1. An introduction to the higher education industry
2. The higher education business and the business of higher education - now and then
3. Is higher education becoming increasingly competitive?
4. The two-good framework: how and why schools are alike and different
5. Tuition, price discrimination, and financial aid
6. The place of donations in the higher education industry
7. Endowments: financing the mission
8. Generating revenue from research and patents
9. Other ways to generate revenue - wherever it may be found: lobbying, distance education, and the world market
10. Advertising, branding, and reputation
11. Are public and nonprofit schools 'businesslike'? Cost-consciousness and the choice between higher-cost and lower-cost faculty
12. Not quite an ivory tower: schools compete by collaboration
13. Intercollegiate athletics: money or mission
14. Mission or money: what do colleges want from their athletic coaches and presidents?
15. Concluding remarks: what are the public policy issues?
