Tom Bivins, Thomas Bivins

Mixed Media

Moral Distinctions in Advertising, Public Relations, and Journalism

• Gebundenes Buch

Produktbeschreibung

Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines.

Produktdetails

• Verlag: Jenny Stanford Publishing
• 4th edition
• Seitenzahl: 350
• Erscheinungstermin: 27. Juni 2023
• Englisch
• Abmessung: 229mm x 152mm x 21mm
• Gewicht: 640g
• ISBN-13: 9781032269603
• ISBN-10: 103226960X
• Artikelnr.: 67514182

Autorenporträt

Tom Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon, USA.

Inhaltsangabe

PART I: THE BASICS 1. What Is Media Ethics? 2. Moral Claimants, Obligation,
and Social Responsibility 3. The Media and Professionalism PART II: THE
THEORIES 4. Introduction 5. The Argument over Means and Ends 6. Virtue and
Caring 7. Free Speech 8. A Checklist for Ethical Decision Making PART III:
ISSUES AND APPLICATIONS 9. Ethical Issues Across the Media 10. Ethical
Issues Common to Both Public Relations and Advertising 11. Ethics and
Public Relations 12. Ethics and Advertising 13. Ethics in News Journalism