Charles Lamb, Joe Hair, Carl McDaniel

Broschiertes Buch

Mktg

Beschreibung

MKTG from 4LTR Press connects students to the principles of marketing-bringing them to life through timely examples showing how they're applied at the world's top companies every day.

Autor

Charles W. Lamb, Jr., served as chair of the Department of Marketing at the M. J. Neeley School of Business from 1982 to 1988 and again from 1997 to 2003. He also served as chair of the Department of Information Systems and Supply Chain Management and is a former president of the Academy of Marketing Science and the Southwestern Marketing Association. Lamb has authored or co-authored more than 30 books and anthologies on marketing topics, and over 150 articles that have appeared in academic journals and conference proceedings. In 1997, he was awarded the prestigious Chancellor's Award for Distinguished Research and Creative Activity at TCU, which is the highest honor that the university bestows on its faculty. Other key honors he has received include the M. J. Neeley School of Business Research Award, selection as a Distinguished Fellow of the Academy of Marketing Science and Fellow of the Southwestern Marketing Association.

Produktdetails

• Verlag: Cengage Learning EMEA / South-Western College Pub
• 13. Aufl.
• Seitenzahl: 448
• Erscheinungstermin: 3. Mai 2020
• Englisch
• Abmessung: 274mm x 207mm x 24mm
• Gewicht: 1012g
• ISBN-13: 9780357127810
• ISBN-10: 0357127811
• Artikelnr.: 59562974