MLB Network is a television specialty channel dedicated to professional baseball. It is primarily owned by Major League Baseball. Comcast, DirecTV, Time Warner and Cox Communications have minority ownership of the new network, with MLB retaining a controlling two-thirds share. The channel's headquarters and studios are located in the Secaucus, New Jersey facility which housed MSNBC's former studios until their 2007 move to 30 Rockefeller Plaza at NBC Universal Headquarters. Profitability is expected by the end of 2009, according to industry sources. And by 2015, revenue from cable subscriber fees and advertising is projected to soar beyond $210 million, with a net value easily exceeding $1 billion. The network soft-launched on December 16, 2008 with a rolling automated loop of archival programming and promotions for the network for cable systems that carried the network's transmissions leading up to the January 1 launch. Major League Baseball attempted a television venture in 1993 with The Baseball Network, where they would produce baseball programming, which would be distributed by ABC and NBC.