Jeff Funk

Mobile Disruption

The Technologies and Applications That Are Driving the Mobile Internet

• Gebundenes Buch

Produktbeschreibung

ManyJapanese, U.S., and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet because they remain focused on their current lead customers when they should be searching for a new set of lead customers. Mobile Disruption: The Technologies and Applications that Are Driving the Mobile Internet describes the business models, user needs, key technologies, and the expected evolution of technologies so that firms can create strategies that are profitable in both the long- and short-term.

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_ A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
_ Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 211
• Erscheinungstermin: 29. Dezember 2003
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 505g
• ISBN-13: 9780471511229
• ISBN-10: 0471511226
• Artikelnr.: 12619573

Autorenporträt

Jeffrey L. Funk, PhD., is a professor of business at Hitotsubashi University in Japan, where he has been studying the mobile phone industry for almost ten years. He has been a consultant to industry leaders like NTT DoCoMo, J-Phone, Nokia, Hutchison Telecom, KPN, and Bouygues Telecom and is a member of the Global Mobility Roundtable, which is an international research group dedicated to the mobile Internet.

Inhaltsangabe

1. The Next Disruption. Network Effects. Disruptive Technologies.
Disruptive to Whom. Network Effects and Communication Channels. Competition
in the Mobile Internet. 2. The Origins of the Mobile Internet. Model of
Industry Formation. i-Mode: Initial Applications and Users. KDDI, J-Phone,
and Western Service Providers. Appendix: The Creation of i-Mode. 3. Key
Technological Trends Polyphonic Tones. Color Displays and Cameras. Display
Size. Network Speeds. Faster Microprocessors. Increase Memory. Improved
User Interface. Other Network Technologies. Summary. 4. Phones as Portable
Entertainment Players. Ringing Tones. Games. Screen Savers. . The New Value
Chain. Independent Portals. Summary: Multi-media and the future of
Entertainment Contents. 5. Mobile Marketing. Discount Coupons. Free Samples
and Giveaways. Brand Image. Attracting Mobile Members. Linking databases.
Phones as Mileage and Membership Cards. Summary. 6. Mobile Shopping and
Multichannel Integration. Pure Online Shopping . Catalogues and Magazines.
Radio Stations. Television Programming. Summary. Appendix: Payment
Services. 7. Portable Services. Car Navigation Systems. Train and Bus
Information Services. Destination Information Services. Maps. B2C
Integrated Services. B2C and B2B Integrated Services. Business Services.
GPS and Location-Based Services. Summary. 8. Phones as Tickets and Money.
Competing Technologies. Transportation Tickets and Reservations. Concert
and Other Entertainment Tickets. Money. Biometrics. Other Applications.
Summary: The End of Cash?. 9. Mobile Intranets Applications. Stage 1
Systems: Mail. Examples of Stage 1 Systems. Stage 2 Systems: Groupware.
Stage 3 Systems: Maintenance Applications. Stage 3 Systems: Construction.
Stage 3 Systems: Report preparation. Stage 3 Systems: SFA Applications.
Summary. 10. Platform Strategies. Power Brokers. Conventional Platform
Management. Key Role of Technological Trajectories. The Evolution of the
Mobile Platform in Japan. The Evolution of the Mobile Platform in the West.
Index. .