The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field. The proliferation of mobile media in recent years is an international phenomenon. Mobile communications are now moving beyond individualized voice to mass media content, creating new types of content that allow media companies and users to inte
The book is international in focus and a glossary of terms is provided. There are few publications available which give an overview of this rapidly changing field.The proliferation of mobile media in recent years is an international phenomenon. Mobile communications are now moving beyond individualized voice to mass media content, creating new types of content that allow media companies and users to inte
Edited by Groebel, Jo; Noam, Eli M.; Feldmann, Valerie
Inhaltsangabe
Contents: J. Groebel E.M. Noam V. Feldmann Preface. Introduction. Part I: Technology and Infrastructure Models.T.X. Brown How Can Anyone Afford Mobile Wireless Mass Media Content? M. Meckel Always-On Demand-The Digital Future of Communication. K. Goldhammer On the Myth of Convergence. J. Lawrence Automotive Telematics: Is It Time for a Renaissance or an Obituary? Part II: Content Models.B.M. Compaine Are There Content Models for the Wireless World? J. Kelly Design Strategies for Future Wireless Content. J.V. Pavlik S. McIntosh Mobile News Design and Delivery. V. Feldmann Mobile Peer-to-Peer Content and Community Models. J. Carey Content and Services for Next Generation Wireless Networks. Part III: Business Models.B. Thorngren Profitable at Any Speed? C.F. Maitland Mobile Commerce Business Models and Network Formation. J. Alleman C. Swann Mobile Communications Business Model in the United States. S.M. Chan-Olmsted B-H. Chang Mobile Wireless Strategy of Media Firms: Examining the Wireless Diversification Patterns of Leading Global Media Conglomerates. Part IV: Policy Models.Y. Benkler Exclusive Rights in Information and Mobile Wireless Mass Media. K.R. Carter 3G or Not 3G: The WiFi Walled Garden. J. Liebenau Emergency Communication Needs: Mobile Content. E.M. Noam Access of Content to Mobile Wireless: Opening the "Walled Airwave". Part V: Outlook.J. Groebel Mobile Mass Media: A New Age for Consumers Business and Society?
Contents: J. Groebel E.M. Noam V. Feldmann Preface. Introduction. Part I: Technology and Infrastructure Models.T.X. Brown How Can Anyone Afford Mobile Wireless Mass Media Content? M. Meckel Always-On Demand-The Digital Future of Communication. K. Goldhammer On the Myth of Convergence. J. Lawrence Automotive Telematics: Is It Time for a Renaissance or an Obituary? Part II: Content Models.B.M. Compaine Are There Content Models for the Wireless World? J. Kelly Design Strategies for Future Wireless Content. J.V. Pavlik S. McIntosh Mobile News Design and Delivery. V. Feldmann Mobile Peer-to-Peer Content and Community Models. J. Carey Content and Services for Next Generation Wireless Networks. Part III: Business Models.B. Thorngren Profitable at Any Speed? C.F. Maitland Mobile Commerce Business Models and Network Formation. J. Alleman C. Swann Mobile Communications Business Model in the United States. S.M. Chan-Olmsted B-H. Chang Mobile Wireless Strategy of Media Firms: Examining the Wireless Diversification Patterns of Leading Global Media Conglomerates. Part IV: Policy Models.Y. Benkler Exclusive Rights in Information and Mobile Wireless Mass Media. K.R. Carter 3G or Not 3G: The WiFi Walled Garden. J. Liebenau Emergency Communication Needs: Mobile Content. E.M. Noam Access of Content to Mobile Wireless: Opening the "Walled Airwave". Part V: Outlook.J. Groebel Mobile Mass Media: A New Age for Consumers Business and Society?
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