Samantha C. Helmick

Mobile Social Marketing in Libraries

• Gebundenes Buch

Produktbeschreibung

Learn how to encourage library patrons to create their own content and tag it with the library's location. Mobile Social Marketing in Libraries walks you through the process of planning, creating, and sharing mobile social marketing content for your library.

Produktdetails

• Library Technology Essentials Nr.9
• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 126
• Erscheinungstermin: 1. September 2015
• Englisch
• Abmessung: 235mm x 157mm x 12mm
• Gewicht: 347g
• ISBN-13: 9781442243804
• ISBN-10: 1442243805
• Artikelnr.: 42750690

Autorenporträt

By Samantha C. Helmick - Series edited by Ellyssa Kroski

Inhaltsangabe

Foreword by Ellyssa Kroski Preface Acknowledgments Chapter One: An
Introduction to Mobile Social Marketing Chapter Two: Getting Started with
Mobile Social Marketing Chapter Three: Tools and Applications Chapter Four:
Library Examples and Case Studies Chapter Five: Step-by-Step Library
Projects for Mobile Social Marketing Chapter Six: Tips and Tricks Chapter
Seven: Future Trends Chapter Eight: Recommended Reading Index About the
Author