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This book enables managers to learn the modeling process while they use it. Various case studies include examples of market dynamics, life -cycle management, new product launches, and customer response. The accompanying CD-ROM contains Powersim Constructor models and demonstration software compatible with Windows and easily accessible to managers of small businesses, management consultants, and management students.

Produktbeschreibung
This book enables managers to learn the modeling process while they use it. Various case studies include examples of market dynamics, life -cycle management, new product launches, and customer response. The accompanying CD-ROM contains Powersim Constructor models and demonstration software compatible with Windows and easily accessible to managers of small businesses, management consultants, and management students.
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