Thomas L. Greenbaum

Moderating Focus Groups

A Practical Guide for Group Facilitation

• Gebundenes Buch

Produktbeschreibung

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Produktdetails

• Verlag: Sage Publications, Inc
• Seitenzahl: 264
• Erscheinungstermin: 18. November 1999
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 540g
• ISBN-13: 9780761920434
• ISBN-10: 0761920439
• Artikelnr.: 22141068

Inhaltsangabe

Introduction
The Focus Group Methodology
Focus Groups Versus One-on-One ( In-Depth ) Interviews
Role of the Moderator
The Characteristics of a Successful Moderator
Preparation for Moderating
Recruiting Participants
Pre- and Post-Group Briefing
The Discussion Guide
External Stimuli
The Moderator Report
Moderating Fundamentals
Advanced Moderating Techniques
Unique Moderating Situations
Moderating Focus Groups Internationally
Building a Business Moderating Focus Groups
Pricing Focus Groups

Rezensionen

"Thomas L. Greenbaum eats and breathes focus groups. If you want a definitive look at this research technique, you need either to live with the guru for a year or read his books."