Zoe Sherman

Gebundenes Buch

Modern Advertising and the Market for Audience Attention

The US Advertising Industry's Turn-of-the-Twentieth-Century Transition

Beschreibung

Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences.

Autor

Zoe Sherman is Assistant Professor of Economics at Merrimack College. Her scholarly writing has appeared in Rethinking Marxism, Forum for Social Economics, and other peer reviewed publications. Her popular writing appears regularly in Dollars & Sense magazine.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 188
• Erscheinungstermin: 4. Dezember 2019
• Englisch
• Abmessung: 240mm x 161mm x 15mm
• Gewicht: 452g
• ISBN-13: 9781138201545
• ISBN-10: 1138201545
• Artikelnr.: 58382373