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The marketing arena fertile ground for the study, as characterized by his dynamism, the show permanently and continuously many of the ideas and philosophies of the new aims interested in them access to the best ways to meet the needs and desires of the consumer and get satisfaction better and a high degree. Has appeared many of the trends that are interested and working to develop marketing activity in different marketing activities used in installations such as trends and internal marketing concepts - relationship Marketing - international Marketing - Marketing - Marketing environmental (green) - network marketing - TQM - competitive advantage - knowledge management marketing.