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In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.

Produktbeschreibung
In this study of grass-roots election campaigning, the authors survey the evolution of campaigning over the past century and describe how the parties organized their constituency campaigns in the 1992 election. They examine and evaluate the campaign techniques used.
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Autorenporträt
David Denver, Gordon Hands