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"Types of machines are easily matched with each type of society - not that machines are determining, but because they express those social forms capable of generating them and using them" (Gilles Deleuze, Postscript on the Societies of Control). Technologies we use are in close correspondence to the way we think. They reflect some central topics of our times and provide with metaphors that are applied in other spheres of life. It refers especially to communication technologies - those that underlie the way we use language. Regardless of whether described in this thesis changes are viewed positively or negatively they do become a crucial factors influencing the whole social world as well as small, ordinary things we do every day. It seems that some of them are happening in an unnoticed way and are perceived as natural consequences of the technology development. I have tried to show that there are some concrete parties involved and some complex mechanisms that drives these changes.