Yong Su, Lanjian Chen

Modern Oriental Corporate Culture

A Case Collection

• Gebundenes Buch

Produktbeschreibung

The book subject involves Oriental management theories as well as its applications. Research modes of positivism long-term focus, exclusive interviews and accumulating first-hand data,etc., together with the following results and topics: Chinese family businesses can last more than one hundred years(e.g., INFINITUS, Beijing TRT), Chinese enterprises and firms underlying the oriental management culture serve as the dynamic engines to the 2nd largest economic entity in the world(e.g., Huawei Technologies Co., Ltd., Mengniu Dairy Gr., Hainan Airlines and so on); Eastern and weatern managerial cultures have been assimilating within Chinese businesses(e.g., Hainan Airlines, INFINITUS); Varied schools such as Confucianism, Taoism, Buddhism, legalism, Military Strategigists, Mohist School remain vital within them, in the meantime, Chinese businesses and firms welcome and extract the essence from the western managerial civilization rather than refuse it, etc., such contents will be of particular interest to the readers, and the purpose of the book is not only to know well China by reading Chinese businesses and firms, but provide the readers with a royal road of doing business with China as well as allow them to learn Chinese managerial wits.

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 86190524
• 2014
• Seitenzahl: 140
• Erscheinungstermin: 27. September 2013
• Englisch
• Abmessung: 241mm x 160mm x 13mm
• Gewicht: 388g
• ISBN-13: 9783642352133
• ISBN-10: 3642352138
• Artikelnr.: 36679532

Inhaltsangabe

Foreword.- Introduction.- About Oriental Management (OM).- Case One: Practicing Shared Benevolence and Improving World Health.- Case Two: The "Three Great Ways".- Case Three: Management Philosophy at ING-Aetna Life Insurance Co.- Case Four: Running a City in West China.- Case Five: The Mengniu "Tao".- Case Six: Ancient Art of War Style Management at Huawei Technologies Co., Ltd.- Case Seven: Assimilating Chinese and Western Cultures at Hainan Airlines (HNA).- Case Eight: Building a World Famous Kangnai Group Based on a Family Culture.- Case Nine: College Mental Management.- References.- Acknowledgments.- About the co-authors.