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The digital economy has revolutionized the activities of enterprises and interactions with customers. It has become a key aspect of today's business landscape, relying on technology and digital services to drive growth and innovation. Cloud applications have emerged as a critical component of the digital economy, offering flexibility, scalability and cost-effectiveness. They enable businesses to easily adapt to changing demands and effectively manage and analyze data, leading to informed decision-making and innovation. One of the main advantages of cloud applications is their ability to prioritize user experience and personalization. By tailoring experiences to individual consumers, businesses can deliver seamless and engaging experiences that drive loyalty and drive revenue. In addition, cloud applications offer businesses the ability to leverage data analytics and artificial intelligence to gain valuable insights into customer behavior and preferences. This enables targeted marketing campaigns, product development and improved customer service.