Aaron Jaffe investigates the relationship between two phenomena that arrived on the historical stage in the early twentieth century: modernist literature and modern celebrity culture. Jaffe uses substantial archival research to show how literary fame was made by exploiting the very market forces that modernists claimed to reject.
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Review of the hardback: 'This is a pioneering study in that it develops genuinely fresh approaches to the study of modernist authorship, collaboration, editing, and promotion. ... It is an accomplished, insightful piece of work, and also enjoyable to read. ... This is an important book, which represents a significant advance in both modernist and celebrity studies.' Modernism/Modernity