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Modest fashion is a young, fast-growing, multi-billion-dollar retail sector. What do we mean by Modest Fashion? Who are the personalities and companies driving this industry? And, even if it covers the skin, but is flamboyant, modelled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?

Produktbeschreibung
Modest fashion is a young, fast-growing, multi-billion-dollar retail sector. What do we mean by Modest Fashion? Who are the personalities and companies driving this industry? And, even if it covers the skin, but is flamboyant, modelled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?
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Autorenporträt
Hafsa Lodi is an American journalist who has been covering fashion in the Middle East for the past decade. She moved to the UAE at 14. She has a BA in journalism from the Ryerson School of Journalism in Toronto and an MA in Islamic Law from SOAS in London. The relationships between religion, culture and modernity have always fascinated Hafsa, who covered topics like honour killings in Canada's South Asian communities, the use of DNA evidence in rape cases in Pakistan and the industrialization of the Holy City of Makkah, before turning to the fashion journalism beat. She writes for The National newspaper and fashion magazines, Mojeh and Vogue India.