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Direct Marketing Tactics That Make Sales Funnel Businesses More Profitable This book reveals three things... 1. Frontend Optimization: Strategies that increase sales and Average Order Value (AOV). 2. Backend Monetization: Campaigns that skyrocket backend profits and customer Lifetime Value (LTV). 3. Market Domination: How to acquire more customers than top competitors at higher Returns On Ad Spend (ROAS). If your business uses sales funnels to generate revenue, this book is not a luxury. It's a necessity. You'll discover dozens of high-level ways to generate more sales and profits from your prospects and customers. So whether you need to optimize your sales funnel, increase backend profits, or scale frontend customer acquisition, Monetization is sure to become the most valuable marketing book you ever read.