N Craig Smith

Morality and the Market (Routledge Revivals)

Consumer Pressure for Corporate Accountability

• Broschiertes Buch

Produktbeschreibung

This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consumers have used their purchasing power to influence corporate policies and practices.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 352
• Erscheinungstermin: 12. März 2016
• Englisch
• Abmessung: 216mm x 140mm x 19mm
• Gewicht: 422g
• ISBN-13: 9781138820678
• ISBN-10: 1138820679
• Artikelnr.: 45540433

Autorenporträt

N. Craig Smith

Inhaltsangabe

Preface
Introduction
Part I: Ethical Purchase Behaviour and the Social Control of Business 1. Capitalism and Consumer Sovereignty 2. Social Control of Business: Corporate Social Responsibility 3. Social Control of Business: From Responsibility and Philanthropy to Accountability 4. Pressure Groups and Pluralism 5. The Boycott Tactic 6. Pressure Groups in the Marketing System
Part II: The Use and Effects of Consumer Boycotts 7. Consumer Boycotts of Business 8. Consumer Boycott Case Studies 9. Effectiveness in the Use of Boycotts and Management Responses
Conclusions
Appendix A: Markets and Marketing
Appendix B: Other Instances of Consumer Boycotts
Notes and References
Author Index
Subject Index