The balance of light, composition, and subject is essential to any great photograph. But a food image must possess something extra: it should evoke an emotional response and urge the viewer toward a specific call to action. Great food photography possesses what author Bill Brady calls the "yum factor" and delivers just such a reaction. Even though viewers can't taste, smell, or feel the food in the photograph, the visual impact is so overpowering it can stand on its own -- it compensates for the absence of other sensory input and entices the viewer to buy into the fantasy.Whether you're…mehr
The balance of light, composition, and subject is essential to any great photograph. But a food image must possess something extra: it should evoke an emotional response and urge the viewer toward a specific call to action. Great food photography possesses what author Bill Brady calls the "yum factor" and delivers just such a reaction. Even though viewers can't taste, smell, or feel the food in the photograph, the visual impact is so overpowering it can stand on its own -- it compensates for the absence of other sensory input and entices the viewer to buy into the fantasy.Whether you're interested in learning to shoot food for fun, to brighten up your food blog, or with the hope of pursuing commercial assignments, if you re serious about shooting great-looking photographs of food, MORE DIGITAL FOOD PHOTOGRAPHY is for you. Written by a pro with many years of experience in the field, this book is filled with exercises and tutorials -- and great photos, of course! -- and covers everything from composition and lighting to food styling, tools of the trade, drink photography tricks, and much more. It also includes insider info on the business side of food photography. Let Bill Brady teach you the art of creating powerful food images with strong emotional impact in MORE DIGITAL FOOD PHOTOGRAPHY.
Bill Brady can trace his love of food back to early childhood. Surrounded by culinary wonders, his earliest memories of food were formed around the Sunday dinner table in his Grandmothers basement in Brooklyn. To him sharing a meal was the essence of life and our world revolved around the endless courses that were laid out week after week. Those experiences created his bond with food which is forever sealed. Bill has been a professional photographer since 1992 and has concentrated in the food niche since 1999. He has been working with fortune 100 clients as well as household brands such as Ronzoni, Heinz, Sara Lee, Godiva, Absolut, Boars Head to name a few.
Inhaltsangabe
1. Film to Digital Photography.2. The Food.3. Lighting.4. Marketing/Branding/Selling yourself.5. Resource guide.
