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As everybody may know the artisanal handicraft sector symbolizes the civilization and the cultural identity of a specific country. Thus, every single human on this earth should bear the responsibility of protecting and preserving handicrafts, especially, with the new technology and machinery that affects hand-made nature of the artisanal work and the production process. Since the handicrafts sector faces some tough challenges, media must play a requisite role that the preservation of handicraft sector therefore, media as one of the strong institutions should bear the responsibility of promoting and preserving this sector rather than commercialize it.