Most significant factor of billboard in attracting customer attention - Akhter, Ayeasha
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The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the following suggestions for further study: - To experiment the conclusions on a much larger random sample to get more accurate result. - Use of observational research to investigate whether sexual emotion actually attracts the attention of the customers or not. - To inspect the perception of a billboard with the personality of the product as a…mehr

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Produktbeschreibung
The study in this research has provided deeper future of the use of the factors of billboard when designing a billboard. According to the findings of this research it makes way for some further attractive research opportunities. The researcher provides the following suggestions for further study: - To experiment the conclusions on a much larger random sample to get more accurate result. - Use of observational research to investigate whether sexual emotion actually attracts the attention of the customers or not. - To inspect the perception of a billboard with the personality of the product as a base instead of gender. - To further examine the billboard as an outdoor advertising vehicle in specific product segment. - Use of observational research to investigate whether billboard advertisement in the working area actually attracts customers attention or not.
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Autorenporträt
Name: Ayeasha Akhter,Masters of Business Administration (M.B.A),Department: Marketing,Academic session: 2014-2015,Institution : Jahangirnagar University, Savar, Dhaka, Date of Birth : 15 July, 1992,Nationality : Bangladeshi (By birth)