Motivation and Decision Making in City Break Travel
The Case of Dublin
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The demand for city breaks has been one of the major growth areas in travel and tourism in recent years. The city break product is generally considered to be different from other holiday products, particularly in a spatial and temporal context. However marketing strategies targeting this important tourism niche continue to be based on data that is often anecdotal and frequently inaccurate. This book explores the distinctive characteristics of this form of travel and in particular the motivations and decision making involved in taking such trips. The book presents a decision making continuum th...
The demand for city breaks has been one of the major
growth areas in travel and tourism in recent years.
The city break product is generally considered to be
different from other holiday products, particularly
in a spatial and temporal context. However marketing
strategies targeting this important tourism niche
continue to be based on data that is often anecdotal
and frequently inaccurate. This book explores the
distinctive characteristics of this form of travel
and in particular the motivations and decision
making involved in taking such trips. The book
presents a decision making continuum that highlights
the variation that exists between different types of
trips. The city break trip is shown to have a number
of important characteristics which influence the
travel decision. These include trip duration, date
flexibility, travel party composition, discretionary
nature, and travel distance. The findings provide an
important insight into one of the most significant
yet least examined travel segments in tourism
research and should be of benefit to both academics
and practitioners in the tourism marketing field as
well as stakeholders in the urban tourism sector.
growth areas in travel and tourism in recent years.
The city break product is generally considered to be
different from other holiday products, particularly
in a spatial and temporal context. However marketing
strategies targeting this important tourism niche
continue to be based on data that is often anecdotal
and frequently inaccurate. This book explores the
distinctive characteristics of this form of travel
and in particular the motivations and decision
making involved in taking such trips. The book
presents a decision making continuum that highlights
the variation that exists between different types of
trips. The city break trip is shown to have a number
of important characteristics which influence the
travel decision. These include trip duration, date
flexibility, travel party composition, discretionary
nature, and travel distance. The findings provide an
important insight into one of the most significant
yet least examined travel segments in tourism
research and should be of benefit to both academics
and practitioners in the tourism marketing field as
well as stakeholders in the urban tourism sector.
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