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Every organization is concerned with motivating its employees and any other stakeholders affected by what the company does towards expansion of the business. Every employee work hard when any incentive is given rather than a salary. Managers of all levels try by all means to make employees smile towards their work. Since these companies operate in presence of competitors, therefore there is a need to improve the motivation factors in order for them to work efficiently to gain competitive advantage.Therefore,this book summarizes the different types of incentives in accordance of the need of employees in your companies.