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Seminar paper from the year 2023 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1,0, AKAD University of Applied Sciences Stuttgart (Wirtschaftswissenschaften), course: FGI03 - Leadership, language: English, abstract: Due to the impending shortage of skilled workers, on the labour market an employee market is emerging. This requires addressing the needs of the youngest generation, Generation Z, in the labor market in order to attract and retain them in the company. This scientific contains possible motivational incentive systems based on practical case studies. Economic and demographic circumstances have changed. There are several generations who take part the labour market now. These are subdivided in the baby boomer generation, the following generations x and y and the youngest one called Generation Z. The existence of several generations active on the labour market at one time was also the case in the past, but a demographic change can be observed, which has an increasing impact on the professional world. The retiring workers of the baby boomer generation leave a large number of vacancies. In contrast, the numerically smaller in the mid-90s born workers of Generation Z now gradually enter the labour market which creates an employee market. This can be seen by the proportion of young people between the ages of 15 and 24 in the total population, which at the beginning of 1981 was 16.6% and only 10.0% at the beginning of 2021. As a result, Generation Z is in an employee market due to the shortage of skilled workers.