Dlya effektivnogo ispol'zovaniya motivatsii sotrudnikov predpriyatiya v tselyakh usileniya upravlencheskogo vozdeystviya neobkhodimo khorosho predstavlyat' ee sushchnost', to est' potrebnosti, interesy, sposobnosti, zhelaniya, ozhidaniya, tsennostnye orientatsii, tselevye ustanovki. Vazhnoy upravlencheskoy zadachey yavlyaetsya opredelenie individual'nykh tseley sotrudnikov i organizatsionnykh tseley predpriyatiya dlya ikh dal'neyshego soglasovaniya. V knige opisyvayutsya neskol'ko urovney soglasovaniya tseley i privoditsya podrobnoe opisanie ispol'zuemykh dlya sblizheniya tseley motivatsionnykh instrumentov. Rabota soderzhit bol'shoy prakticheskiy material, sobrannyy na odnom iz vedushchikh predpriyatiy gazovoy otrasli RF. Kniga prednaznachena dlya shirokogo kruga chitateley: studentov, prepodavateley, rabotnikov predpriyatiy, biznesmenov.