Motorsport Going Global - Henry, N.; Angus, T.; Jenkins, M.; Aylett, C.
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The book presents an exciting and comprehensive account of one of the crucial success storiesIMotorsport Valley/I is a story of world class technological excellence and entrepreneurial flair in one of the most competitive and dynamic business environments possible. It is underpinned by a series of rigorous research studies involving the key players in the industry.

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Produktbeschreibung
The book presents an exciting and comprehensive account of one of the crucial success storiesIMotorsport Valley/I is a story of world class technological excellence and entrepreneurial flair in one of the most competitive and dynamic business environments possible. It is underpinned by a series of rigorous research studies involving the key players in the industry.
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Autorenporträt
Dr. NICK HENRY is a Principal Consultant for GHK Consulting Ltd and a founding member of Motorsport Research Associates. Trained as an economic geographer, and a published academic for 20 years, he has directed and authored the major international publications and studies of the motorsport industry, including those on the UK's Motorsport Valley cluster. He acted as research adviser to the UK DTI Motorsport Competitiveness Panel and currently undertakes research and evaluation within the fields of public policy, international regional economic development and economic and urban geography (Nick.Henry@ghkint.com). Dr. TIM ANGUS is a founding member of Motorsport Research Associates and a freelance consultant. Following doctoral study on the Italian motorsport industry, he has undertaken a decade of research and consultancy projects concerned with the international motorsport industry. He combines comprehensive knowledge of the twists and turns of the global motorsport industrywith social science training. MARK JENKINS is Professor of Business Strategy and Director of Graduate Programmes at Cranfield School of Management. Prior to joining Cranfield he held positions at Nottingham University Business School, Massey Ferguson Ltd and the Lex Service Group. He is the author of a number of books on strategic management issues, has published numerous journal articles and is on the editorial boards of British Journal of Management, Long Range Planning, Organization Studies and the Journal of Management Studies. He is chairman of the European Case Clearing House (ECCH) and a member of the RAE 2008 Panel for Business and Management. He is currently researching the role of knowledge and innovation in Formula 1 motorsport. (mark.jenkins@cranfield.ac.uk). CHRIS AYLETT is Chief Executive of the Motorsport Industry Association (MIA), the world-leading motorsport industry global network with offices in the UK, USA, China and South Korea. The MIA has nearly 350 companies in membership, which transact over $5 billion of global business. Worldwide membership includes F1 and World Rally teams, major promoters, leading manufacturers, circuit operators, and service providers. F1 Business magazine rates him amongst the "most influential in world motorsport". Chris was a successful sports car driver, team owner and series promoter and created his own multi-million pound sporting goods distribution group. He regularly leads motorsport business groups to major exhibitions and organises B2B motorsport conferences throughout the world. For further information please visit the MIA website www.the-mia.com
Rezensionen
'This excellent, readable, book looks at the motorsport industry in a new light: that of a business that is on the verge of becoming global in its activities and with some of the aspects of globalisation already in place. This involves the consumption of motorsport products through the media and merchandise and the production of inputs that make up motorsport such as circuits, cars and their supply chains. The authors look at various future scenarios to try to identify where the industry is going and the possible winners and losers. It is clear that the motorsport industry is facing opportunities that are unique in scope and scale but will it take them? The authors present intriguing answers to this question. The process of globalisation means that new countries will challenge the existing motorsport clusters but will also demand a more sustainable industry. The industry's response to the latter could place it mainstream in the world's automotive industry as never before. This bookis a must read for those concerned about motorsport's traditional clusters, as they need to be forewarned of the challenges and ready with solutions.' Professor D G Rhys CBE, Director, Centre for Automotive Industry Research, Cardiff University Business School and Member of the UK's Motor Racing Development Board.

'Racing is truly a global enterprise, and it's expanding every year. There is no one more qualified than Chris Aylett to discuss the business of motorsport on a global scale. The racing industry is an extraordinarily dynamic worldwide market. This book does an excellent job in capturing its scope and robust vitality.' Steve Lewis, Owner/Publisher of Performance Racing Industry magazine and the PRI Show, the largest racing industry trade event in the world.

'It's full of interesting snippets of info to pick out one at a time.' - Autosport

'The authors, all experienced business analysts and motorsport industry experts, offer a comprehensiveassessment ofthe current state of the world's motorsport industry and suggest a number of likely future scenarios as it grasps - or misses - the opportunities provided by globalisation.' - Motorsport

'This book draws on a decade of specialised research within the competitive buisness environment of motorsport...Provides a unique insight into the high-tech business world of motorsport and how its leaders plan to embrace growing global opportunities.' - The Marshall
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