Annalee R. Ward

Mouse Morality

The Rhetoric of Disney Animated Film

• Broschiertes Buch

Produktbeschreibung

2004 - Clifford G. Christians Ethics Research Award - The Carl Couch Center for Social and Internet Research Kids around the world love Disney animated films, and many of their parents trust the Disney corporation to provide wholesome, moral entertainment for their children. Yet frequent protests and even boycotts of Disney products and practices reveal a widespread unease with the sometimes mixed and inconsistent moral values espoused in Disney films as the company attempts to appeal to the largest possible audience. In this book, Annalee R. Ward uses a variety of analytical tools based in rhetorical criticism to examine the moral messages taught in five recent Disney animated films-The Lion King, Pocahontas, The Hunchback of Notre Dame, Hercules, and Mulan. Taking the films on their own terms, she uncovers the many mixed messages they purvey: for example, females can be leaders-but male leadership ought to be the norm; stereotyping is wrong-but black means evil; historical truth is valued-but only tell what one can sell, etc. Adding these messages together, Ward raises important questions about the moral ambiguity of Disney's overall worldview and demonstrates the need for parents to be discerning in letting their children learn moral values and life lessons from Disney films.

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Produktdetails

• Verlag: University of Texas Press
• Seitenzahl: 204
• Erscheinungstermin: 1. Dezember 2002
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 304g
• ISBN-13: 9780292791534
• ISBN-10: 0292791534
• Artikelnr.: 22224528

Autorenporträt

Annalee R. Ward is Chair and Associate Professor of Communication Arts at Trinity Christian College in Palos Heights, Illinois.

Inhaltsangabe

1. Foreword
2. Preface
3. Acknowledgments
4. 1. Disney, Film, and Morality: A Beginning
* Disney as Moral Educator
* Concern for Morality
* A Unique Audience
* Method of Research
* Definitions
* Reading the Texts
5. 2. The Lion King: Moral Educator through Myth, Archetype, and Ritual
* Film Background
* Mythic Narrative
* Archetype
* Ritual
* Communication Tools
* The Lion King as Moral Educator
6. 3. The Symbolic Boundaries of Moral Order in Pocahontas
* Film Background
* Disney and History
* Symbolic Boundaries of Moral Order
* Conclusion
7. 4. Comically Framing Virtue and Vice in The Hunchback of Notre Dame
* Film Background
* Interpretive Frames
* Virtue Ethics
* Conclusion
8. 5. Hercules: A Celebrity-Hero
* Film Background
* Identification through Narrative Strategies
* Conclusion
9. 6. Mulan: East Meets West
* Film Background
* Interculturalism
* Moral Tensions
* Conclusion
10. 7. A Disney Worldview: Mixed Moral Messages
* A Disney Worldview
* Implications of the Disney Worldview for Culture
* Conclusion
11. Notes
12. Bibliography
13. Index