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MS-63 Product Management Topic Covered BLOCK-1 PRODUCT MANAGEMENT- INTRODUCTION Unit-1 Product Management - Basic Concepts Unit-2 The Product Management Process Unit-3 The Product Planning System BLOCK-2 MANAGING PRODUCTS Unit-4 Product Line Decisions Unit-5 Product Life Cycle Unit-6 Product Portfolio Unit-7 Product Pricing BLOCK-3 BRANDING AND PACKAGING DECISIONS Unit-8 Branding Decisions Unit-9 Product Positioning Unit-10 Brand Equity Unit-11 Packaging Decisions BLOCK-4 NEW PRODUCT DEVELOPMENT Unit-12 Organising for Product Development Unit-13 Generation, Screening and Development New Product Ideas Unit-14 Economic Analysis -Evaluation New Product Ideas/Concepts BLOCK-5 IMPLEMENTING NEW PRODUCT DECISION Unit-15 Concept Development and Testing Unit-16 Physical Development of the Product Unit-17 Pretest Marketing and Test Marketing Unit-18 Product Launch Total-5- Solved-0, Unsolved-5 June (2020,2021,2022) December (2020,2021)
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