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MS-66 Marketing Research Block 1 - Marketing Research Concepts and Design Unit 1 - Marketing Research - Meaning and Importance Unit 2 - Organisation of Marketing Research in India Unit 3 - Research Design Block 2 - Data Collection Unit 1 - Data Collection Unit 2 - Sampling Unit 3 - Questionnaire Design and Development Unit 4 - Attitude Measurement & Scaling Block 3 - Data Processing and Analysis Unit 1 - Qualitative Research Unit 2 - Data Processing - Coding, Tabulation and Data Presentation Unit 3 - Description & Inference from Sample Data Unit 4 - Analysis of Association Block 4 - Multivariate Analysis Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis Unit 2 - Conjoint Analysis Unit 3 - Cluster Analysis and Multi-Dimensional Scaling Unit 4 - Application of Marketing Research in India - Some Case Studies Question Papers (Total-4, Solved-0, Unsolved-4) June (2020-2021) December (2020-2021)