MTM-06 Marketing for tourism managers
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MTM-06 Marketing for tourism managers

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MTM-06 Marketing for tourism managers Block 1 - All Units Unit 1 - Introduction of Marketing Unit 2 - Marketing in a Developing Economy Unit 3 - Marketing of Services Unit 4 - Planning Marketing Mix Unit 5 - Market Segmentation Unit 6 - Marketing Organisation Unit 7 - Marketing Research and its Applications Unit 8 - Determinants of Consumer Behaviour Unit 9 - Models of Consumer Behaviour Unit 10 - Indian Consumer Environment Unit 11 - Product Decisions and Strategies Unit 12 - Product Life Cycle and New Product Development Unit 13 - Branding and Packaging Decisions Unit 14 - Pricing Policies a...