Richard E. Mayer

Multimedia Learning

• Gebundenes Buch

Produktbeschreibung

This textbook examines the scientific underpinnings of multimedia learning and is well-suited to graduate and undergraduate courses in psychology, education, computer science, communication, instructional design, and game design. It lays out a cognitive theory of multimedia instruction and principles for designing effective multimedia messages.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 452
• Erscheinungstermin: 13. Oktober 2021
• Englisch
• Abmessung: 260mm x 183mm x 29mm
• Gewicht: 1041g
• ISBN-13: 9781107187504
• ISBN-10: 1107187508
• Artikelnr.: 59861244

Autorenporträt

Richard E. Mayer is Distinguished Professor of Psychological and Brain Sciences at the University of California, Santa Barbara, USA. He served as President of the Division of Educational Psychology of the American Psychological Association and Vice President of the American Educational Research Association for the Division of Learning and Instruction.

Inhaltsangabe

Part I. Introduction to Multimedia Learning: 1. The promise of multimedia learning
2. The science of learning: determining how multimedia works
3. The science of instruction: determining what works in multimedia learning
4. The science assessment: determining what is learned
5. Multimedia principle
Part II. Principles for Reducing Extraneous Processing in Multimedia Learning: 6. Coherence principle
7. Signaling principle
8. Redundancy principle
9. Spatial contiguity principle
10. Temporal contiguity principle
Part III. Principles for Managing Essential Processing in Multimedia Learning: 11. Segmenting principle
12. Pre-training principle
13. Modality principle
Part IV. Principles for Fostering Generative Processing in Multimedia Learning: 14. Personalization principle
15. Voice principle
16. Image principle
17. Embodiment principle
18. Immersion principle
19. Generative activity principle
Part V. Conclusion: 20. Principles of multimedia design.