The interaction between news production and reception realised by written hard news texts is generally characterised as implicit. However, under the pressure of marketisation, news companies, by using multimodal resources and the internet, produce various types of semiotic effects to make their news texts more interactive and entertaining while maintaining the traditional informative and authorial stances. In this research, I will examine crime news texts as a discourse type and investigate how news companies in Japan and the UK establish an interpersonal relationship with their readers through news reports, juxtaposing images in page-based multimodal news provided online.